I’ve mentioned this in many of my blogs before, but thought it would be interesting to actually look at some items that I have then gone on to buy full size after trying a free sample.
Never underestimate the power of clever marketing. As a makeup or skincare brand, you are competing in a saturated market, with many of your competitors always trying to find that ‘next big thing’. You just have to look at the unicorn craze of last summer to see this in action. Most of the bigger YouTube influencers are sick of reviewing anything remotely unicorn related now, case in point of what I’m saying. However, there are still brands bringing out unicorn themed products, but looking for a twist. Be it ‘festival’ vibes or even slaying the unicorn to bring a darker theme to the products (unicorn blood, tears, snot as examples).
My blog isn’t about unicorns, mermaids or any other mythical character though. It’s about how clever marketing and product placement caused me to go big. The clever marketing in this case is the use of free samples and minis of a product. So which ones caused me to ‘go big’? Read on to find out.
Charlotte Tilbury Magic Cream
Awesome product. At £70 I had to know it was good before I purchased. So I went into CT in London and I asked for a sample. They kindly gave me a few so I had a good 5 days worth of trying. I absolutely loved this cream. It is so luxurious on the skin, thick without being heavy and sinks in like butter. My skin glowed afterwards and my makeup glided on. Purchased without hesitation. Would I have bought it without trying it first? No. It’s too expensive to risk. Would I buy it again? Absolutely, I’m hooked.
Kiehl’s Midnight Recovery Eye
A restorative concentrate that you apply to your under eye over night. You wake in the morning to less puffy and a smoother area. Hydrating and refreshing. This I am trying currently after being given some samples at the airport when buying something else. So far it feels lovely. It definitely leaves my under eye smoother and I feel fresher. I will keep you posted on this, but I think I will be purchasing the full size version of this.
Benefit Porefessional Primer
This was given to me in Sephora after having my eyebrows waxed. It sat in the back of my drawer for ages. Then I needed something small to pack in my bag for an overnight stay. I grabbed it and thought no more of it until the next morning. Then I tried it! Wow! This little tube of loveliness blurred my pores and my makeup glided on brilliantly. I used the little tube up over the next couple of days and then popped by Sephora and bought a full size product.
Too Faced, Better Than Sex Mascara
This little beauty was given to me at the Too Faced store in London. I used it and loved it. I have such small lashes and couldn’t believe how the formula grabbed the little wispy ones in the corner and gave them some dynamic. Some reviews I read said that it left their eyelashes clumpy, which had put me off. How glad was I that I got to try the sample for myself. I use this mascara most days now.
Dermalogica Special Cleansing Gel
After trying this as a free sample about 2 years ago, I bought the full size version and have never looked back. I use this every single day to wash my face. It makes my face feel really clean and cleansed. The lightness of the gel is perfect and it never irritates. This brand has my loyalty for life after just one little sample showed me the way.
So there you have it. Some of the samples that have made it into my full size products. Never say no to a sample! You never know where it will take you.
Have a great day!